10 Instagram bio ideas

By executing an effective bio strategy on Instagram, your account will be easily recognized, which will lead to increased product sales and increased followers.

Your Instagram bio is the most important part of marketing your business on Instagram.

Your Instagram profile contains up to 150 characters of account description, top image (profile image), insights, and more.

Instagram has a limited number of characters for your profile, so it should be concise, legible, and informative.

So, in this article, we will introduce bio ideas that can be used in business marketing on Instagram to have a greater impact on your audience efficiently.

Top 10 Bio Ideas for Instagram

To optimize your business marketing on Instagram, it is important to learn good bio strategies from the accounts of people with many followers.

Here, we will introduce the media of Instagrammers who have many followers around the world.

Here, we introduce 10 bio ideas.

If you are thinking about serious business marketing on Instagram, or if you want to get more followers, please refer to it.

1. Creative bio strategy

First, I would like to introduce Netflix, which is implementing a creative bio strategy.

Netflix is ​​a streaming service that mainly distributes movies and dramas, and is one of the big companies with a large number of users and recognition worldwide.

Netflix mainly posts information about the performers of video works and video works on Instagram, and designs from old school to current needs, and a creative profile page for people of all ages. It is

In addition, the impressive red letter "N" on the black background has not changed for several years, and Netflix's unique presence image strategy has been successful.

Like Netflix, setting a striking symbol on your profile picture to let your audience know what your account is at a glance is a very effective strategy.

2. Interesting bio strategy

Innocent is a company that mainly provides food, and its representative products include healthy juices using fruits.

Innocent is not well known in Japan, but it is one of the most popular companies in the world.

In addition, the uniquely designed package and the explanation that makes the audience smile are characteristic.

For example, innocent's Instagram profile description reads, "We serve healthy drinks. Please buy them so we don't lose our jobs. Please." It is written.

innocent has succeeded in capturing the hearts and minds of customers with a unique and interesting approach unique to overseas markets.

Cool things and creative profiles attract many users, but the biggest advantage is that you can get closer to your audience by making your profile unique.

3. Cool bio strategy

Next, I will introduce a cool bio strategy.

Introducing Olivia Rodrigo's Instagram profile.

As many of you may already know, Olivia Rodrigo is a singer-songwriter and actress who has appeared in dramas and movies.

Her Instagram consists mainly of photos of herself and photos of her with her music, drama, and movie performers.

She also posts stories about her thoughts and actions in real time, and one of the points that are said to be "cool" is that she shares them with the audience without hiding them.

Her personal Instagram has a very large number of followers, 27.58 million, and by transmitting and acting on her thoughts and ideas, she can gain empathy from users and become a "person of interest" for the audience.

For those of you who are thinking of starting a full-fledged Instagram account, be sure to try to post posts that can gain empathy from users like her.

4. Short Bio Strategy

What I'm going to introduce here is a strategy to keep the description as short as possible so that the audience can easily understand what the account is.

Bobthedragqueen (Bob) to be introduced this time is one of the entertainers who are attracting attention mainly overseas.

bobthedragqueen only says "I'm black" on his Instagram profile.

By pasting Linktree, an SNS aggregation app/site, along with the description, you can see his information and activities in more detail.

Also, by shortening the description on your profile page, you can provide a simple and clean page that is easy for your audience to see, so the information you want to show will stand out.

In the case of bobthedragqueen (Bob), he prioritizes guiding people to videos posted on media other than Instagram and highlighting what kind of person he is.

By shortening your Instagram description and clarifying your priorities, you can effectively market your business.

5. Efficient bio-strategy

Here, we will introduce the Instagram accounts that we operate strategically.

Tiffany Haddish's Instagram account, which I will introduce this time, posts magazines, videos, and parties in which she appears, making it look flashy.

However, her profile description reads, "My mission is to build, nurture, and support the joy of all mankind." I have written a sentence that conveys the truth.

This gap is her strength and she uses the best methods to engage her audience in her Instagram operations.

In a nutshell, she distinguishes between "cool", "flashy", and "modesty" so that the audience can easily remember her, and she stands out in a good way.

When operating Instagram in this way, by stating "what you think and what you want to do" and "what you think about the audience", you can operate more efficiently. It will be possible.

6. Bio strategy using emoji

Next, I will introduce Instagram profile pages that use emojis.

Here is Tony Robbins' Instagram profile page.

Tony Robbin (Tony Robbins) is one of the well-known celebrities who holds many lectures as a commentator and businessman.

Tony Robbin (Tony Robbin's Instagram profile page uses emojis to help clarify descriptions.

You can also use directional emojis on top of other social networks, sites, or websites you want to direct to give your audience easy-to-understand directions.

By using emojis, you can create a unique profile page, and by writing with "emoji + text", you can understand at a glance what the description is about.

In addition to making your profile page easier to read, using cute emoticons also has the advantage of giving a friendly impression.

7. Business Bio Strategy

Next, I would like to introduce a business bio-strategy.

OCIN, which I will introduce this time, is a company that mainly does business with swimming and eco.

Business-focused Instagram accounts like OCIN are set up to allow multiple people to log into the account, so you can benefit from keeping your account optimized at all times.

The information OCIN introduces on its Instagram profile page is mainly about sales and information on swimming items, posts about eco-friendly initiatives, and so on.

In addition, you can appeal to other audiences that you are “genuine” by posting photos of you meeting with the audience who purchased products from OCIN or posting real photos and videos.

If you are considering using Instagram as a full-fledged business account, keep optimizing your account like OCIN's profile page, and post your activities.

8. Bio strategy using links

Next, I will introduce a bio strategy using links.

An Instagram pull-feel page serves as the 'front door' most viewed by your audience and is a rich place to find more resources and information about your brand.

FREE LABEL, which I will introduce this time, deals in clothing for women and is currently attracting attention for its production of clothing in a wide range of sizes and completely new designs that are not worn by others.

FREE LABEL has added a "link" to their Instagram profile page, and the latest product links and product links that they want the audience to see the most are displayed on the Instagram profile page for the audience. I added it in a prominent place.

In addition, by combining the description on the profile page, you can clarify what the link you are adding is, so you can create a profile that is easy for your audience to understand.

9. Bio strategy centered on information

Next, I would like to introduce a bio-strategy to include information on the profile page.

Superflux “Cabana”, which I will introduce this time, is a restaurant that offers cafes, lunches, and dinners.

I'm sure many of you reading this article have had the experience of "I found a restaurant with a nice atmosphere, but it's troublesome to inquire when it's open."

Superflux “Cabana” is creating an environment that makes it easy for the audience to come to the store because the opening hours and business days are listed on the Instagram profile page.

Like Superflux's "Cabana" Instagram profile page, putting your store information together on your profile page has the advantage of letting your audience know concise information.

10. Bio strategy to express yourself

The last thing I would like to introduce is a bio strategy that describes "what you are thinking", "what you want to do", and "what you are working on" on your Instagram profile page in different fonts.

I think everyone knows, but this time I will introduce ROLA's Instagram.

ROLA's Instagram profile page describes what she likes, her unwavering thoughts, and what kind of people she is working on.

This will allow the audience to know what kind of person ROLA is from their Instagram profile page.

Like ROLA's Instagram, you can increase the audience's recognition by clearly describing what you will use SNS for and how you will use SNS for bio-strategies.

Also, by clearly stating the purpose of using SNS, it has the advantage of shortening the distance from the audience and increasing the number of followers.

Instagram 6 bio tricks

From here, we will introduce 6 bio tricks that can be used on Instagram based on the bio ideas introduced in this article.

Let's explain them one by one.

1. Use the original font

On Instagram, you can create a unique profile page that is different from others by using original fonts.

A recommended site where anyone can easily create original fonts is "Instagram Fonts Generator".

In the above image, enter "Hello" and each font will be displayed in the field below where "Hello" is entered.

From the column where each font is displayed, copy the font you like and paste it onto your Instagram profile page to apply the original font.

You can use the Instagram Fonts Generator to change the font at any time, so if you don't want your profile page to overlap with others, or if you want to create a stylish profile page, use an original font.

2. Add a link to your profile

The second Instagram biotrick is to add a link to your profile page.

The above image introduces the Instagram of Shoko Nakagawa, who has appeared in many variety shows and is also active as an artist.

Shoko Nakagawa added "Lit.link" to her profile page, and added Lit.link By doing so, you can access SNS other than Instagram, performance information, and event information.

Currently, the number of celebrities who are using Lit.link for bio-strategy is increasing, and it is the most popular SNS aggregation application in Japan due to its easy operation and the ability to use abundant templates that are completely free.・It is a site.

By using Lit.link, you can efficiently navigate to other sites such as YouTube, Twitter, and TikTok, so if you haven't used it yet, let's register an account.

Also, please refer to the separate article that explains Lit.link in detail.

3. Use line breaks

3. Use line breaks

Next is a biotrick that uses "line breaks" in the description on the Instagram profile page to make the profile easier to read.

As you can see in the image above, by using uppercase and lowercase letters to describe your profile, and inserting new sentences on new lines, each sentence will be easier to read and give a stronger impression.

Also, by keeping your Instagram profile page clean, your audience can browse stress-free and make it easier to understand.

If you want to use biotrick to create a clean profile page, we recommend that you decide in advance what you really want to write before you write it.

4. Add Categories

I'm sure many of you reading this article have seen categories such as "artist" listed on your Instagram profile page.

There are various categories when you switch to creator mode from Instagram settings, so select the category that fits your account and it will be displayed on your Instagram profile page.

Categories can be changed or deleted at any time, so we recommend adding a category once.

5. Add contact button

Next is the addition of the "contact button".

In addition to Instagram messages, you can also add external contacts such as email addresses to your Instagram profile page.

Basically, simple communication is possible with Instagram messages, but email is more suitable for business talks, formal work requests, and sending large files.

Therefore, if you want to do business marketing on Instagram or use Instagram as an intermediary for job requests, we recommend adding a contact button.

6. Add a CTA Button

The last Instagram biotrick I want to introduce is setting up a CTA button.

By adding a CTA button to your Instagram profile page, your audience can easily navigate away from your profile page.

The CTA button is a function that is often used by people who have opened a shop on Instagram or sell some kind of product.

Frequently seen types of CTA buttons are as follows.

If your Instagram account is for sale, we recommend adding a CTA button.

What is an Instagram bio?

So far, I've explained Instagram's "bio strategy" and "biotrick", but what is Instagram's bio in the first place? I think there are many people who think.

Bio on Instagram is simply an abbreviation for biography, which means introducing a person or introducing an account.

It is highly recommended to add a "Biolink" when using Instagram, as it is easier for the audience to be interested in an account that introduces yourself.

What makes a good Instagram bio?

Many of you would like to know a good bio to put on your Instagram profile page.

Here, I will introduce an attractive biography based on the 10 bio strategies introduced in this article.

Here are some good bio categories to include on your Instagram profile page:

Of course, it is possible to mix and use more than one of the above six, but it is not recommended because it may make it difficult to see the profile or the audience may wonder, "What account is this?" .

If you want to make your Instagram profile page unique and attractive, please refer to the Instagram bio ideas, bio tricks, and bios introduced in this article.